In the developing world, deaths and poor health among women and newborns have remained too high for too long, despite decades of international agreements declaring the need for urgent action to improve wellbeing among these groups. More effective action is needed now, especially given the strong evidence of the benefits of investing in the health of women and their newborns: fewer unintended pregnancies; fewer maternal and newborn deaths; healthier mothers and children; greater family savings and productivity; and better prospects for educating children, strengthening economies and reducing the pressure on natural resources in developing countries.